BASF to showcase cool cars, launch new colours at SEMA

Monday, 24 October 2011 09:55

Southfield, Michigan -- October 24, 2011 -- BASF Automotive Refinish Solutions has announced that it will exhibit customized cars and the very latest in waterborne and custom color technology in booth 21458 at the 2011 SEMA Show, November 1 to 4, in Las Vegas, Nevada. This year, BASF is showcasing its Glasurit and R-M waterborne paint systems on the vehicles of the builders who use them.

Chip Foose, television personality, automotive designer and owner of Foose Design, will be on hand to unveil the 1957 Mercedes 300SL “Gullwing,” that he has re-styled for BASF, on Tuesday, Nov. 1 at 3:10 p.m. Foose will also launch 12 new Foose Signature Colors he designed for BASF and sign autographs Tuesday, Nov. 1, from 9 – 10:30 a.m. and from 3:30 – 4:30 p.m.

On Tuesday Nov. 1, at 3 p.m., BASF will host the unveiling of the latest Ringbrothers masterpiece,Diversion, the highly anticipated 1970 Camaro restoration, painted in BASF’s Glasurit 90-Line waterborne system. Unveiling the Diversion for the Ringbrothers will be Bill Goldberg, former WCW and WWE Wrestler and host of the DIY Network television show, Garage Mahal. Ringbrothers will also make an appearance in BASF’s booth Wednesday, Nov. 2 from 2 – 4 p.m.

BASF is featuring two not-to-be-missed Mustangs in its SEMA booth this year: the Darryl Gwynn Mustang built by West Coast Customs and featured in the Sept. 11, 2011 episode of the television show, Inside West Coast Customs; and the first ever Richard Petty Signature Series Mustang built by Petty’s Garage. Both of these vehicles are painted with BASF’s R-M Onyx HD waterborne system. Be sure to stop by BASF’s booth to see these amazing cars and to meet the people who built them. Ryan Friedlinghaus, owner and CEO of West Coast Customs and star of Inside West Coast Customs, will make an appearance in BASF’s booth Thursday, Nov. 3 from 2 – 3 p.m. Richard Petty will also be stopping by the BASF booth to say hello and shake hands.

BASF is also promoting the North American launch of its R-M Carizzma Waterborne colors at this year’s show. In addition, BASF will have experts on hand to talk with customers about its collision repair industry value added services and tools: VisionPlus Business Solutions and VisionPlus Online Dashboard.

BASF Automotive Refinish Solutions will be located in the Racing and Performance area of SEMA 2011, booth 21458.

Last Updated on Monday, 24 October 2011 10:03

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